About

Enthusiastic creative leader combining strategic thinking, design, and art direction expertise to deliver transformative visual experiences that create meaningful connections between brands and their audiences.

With over 17 years of experience I remain dedicated to pushing creative boundaries, strategic thinking, and collaborative spirit while helping teams create and evolve brands and their stories.

SKILLS

-Inspiring teams as they create & collaborate

-Developing compelling creative strategies & direction

-Management of in-house & agency partners

-Launching products & innovations, delivering impactful consumer experiences

-Omni-channel marketing

-Managing brand strategy & driving growth

EXPERIENCE

Under Armour, Inc. / Baltimore, MD
Creative Director, Global Brand / 2020 – 2023 
Directed all aspects of campaign creation from concept through to delivery.
Managed a high achieving team of creative leads, copywriters and designers
to enhance brand awareness and deliver creative excellence and shepherded
a collaborative multi-disciplinary environment. Delivered pitch presentations
to executive leadership, marketing partners and other stakeholders. Interviewed and hired new teammates as well as agency partners. Allocated resources to implement strategy and deliver on objectives. Worked with pro-athletes, brand ambassadors and influencers. Inaugural member of DEI Council.

Under Armour, Inc. / Baltimore, MD
Associate Creative Director, Global Brand / 2018 – 2020 
Autonomously owned large projects from kick off to completion, balancing multiple projects at once. Directed numerous photo and video shoots. Presented concepts and final creative projects to executive leadership. Led teams in creating innovative multi-platform campaigns and experiences from ideation through execution, rooted in strategy across digital/traditional/social media. Managed a team of creative leads, designers and copywriters including hiring, development and annual reviews. Guided, taught and mentored members of the creative team in developing ideas further as well as being comfortable as part of the creative process from strategy to concepts to execution. 

Under Armour, Inc. / Baltimore, MD
Art Director, Women’s and Youth / 2016 – 2018
Worked collaboratively with the Sr. Director/Global Category Creative, internal creative teams, Brand partners and external resources. Delivered versatile concepts and designs while constantly seeking new and innovative ways to approach consumer experiences. Effectively presented design concepts to various internal and external audiences. Provided art direction for photo and video shoots and mentor designers to take on more responsibility. 

Under Armour, Inc. / Baltimore, MD
Senior Graphic Designer / 2014 – 2016 
Elevated design to create original storytelling elements that were consumer facing brand experiences across print, digital and social platforms. Created original concepts and executions that were striking and industry leading. Worked collaboratively with Creative Directors, internal partners and external resources. Provided art direction for photo shoots and mentored junior level designers.

Havas Helia / Baltimore, MD
Senior Interactive Art Director / 2013 – 2014 
Produced creative concepts and presentations for all digital platforms: banner campaigns, websites, microsites, social media, mobile and interactive installations. Collaborated with account supervisors, web developers, producers, writers and production managers. Trained, supervised, mentored and provided art direction for junior designers. Delivered strong design strategy and concepts that exceeded client’s objectives and goals.

Havas Helia / Baltimore, MD
Interactive Art Director / 2012 – 2013 
Created brand identities, brochures, packaging and interactive design concepts for page layouts and emails across multiple devices. Built and maintained team rapport with creative staff, account supervisors, project managers, production managers and leadership. Produced engaging visual presentations for new or existing client work and business development pitches.

Siquis Limited / Baltimore, MD
Designer / 2005 – 2012 
Visualized concepts and executed the design of identities, websites, posters,
catalogs, brochures, signage, apparel, packaging and labels. Developed creative advertising campaigns. Effectively presented concepts and proposals to clients. Provided art direction for photo shoots. Efficiently managed time allocated to each job. Collaborated with production manager and account supervisor.